You know how sometimes you start one thing and end up with something totally different?

Well, that's exactly what happened here. We kicked off thinking it's all about creating a brand-spanking-new logo. But a few designs later, it was clear – the client didn’t want to start from scratch, they wanted to jazz up the old one.

So, what did I do? I just went with the flow. I took their old font and pumped it up, made it stronger. I pulled the letters closer, real cozy-like. Then, I spiced up the letter 'P', gave it a little extra something. And the logo? It used to be this coffee cup thing, or was it a yin-yang? Anyway, I swapped it out for a design that's got a bit of a 'DNA meets tech' vibe.