Lost Gems
Brilliant Ideas That Were Left in the Dust.
Imagine a world where unicorns roam free, rainbows never fade, and every great idea gets the spotlight it deserves. Well, that's not this world. In our world, remarkable ideas are often abandoned like yesterday's leftovers. But fear not, for 'Lost Gems: Brilliant Ideas That Were Left in the Dust' is here to resurrect those forgotten heroes of innovation. Keep coming back and join this whimsical journey through the graveyard of discarded brilliance, and witness the untold stories of what could have been.
Please note, these are concepts and not final art.
GUZZ'L: The Drink That Monsters Crave...
But the Marketing Team Forgot.
Concept - POS/Social
Now, as Café Orange prepares for its grand return, the chance to resurrect GUZZ'L and all those great ideas arises anew. But, oh, the irony! The new marketing team, blind to the hidden treasure, opts for a minor redesigned of their current logo. A tale of monstrous potential left untapped.
Plans were set (new logo, new cups, t-shirts, swag, and a MAsCOT!), names were coined ('Brain Freeze' for the win!), and wall decals were designed to showcase whimsical monster characters savoring GUZZ'L. Yet, destiny had other ideas, and resources dwindled, leaving the monster plans to wander into oblivion.
Concept - Logo + Cup Design Mockup
Concept - T-Shirt Mockup
Once upon a time, the Orangestore embarked on a bold refresh, seeking a new aesthetic and a marketing masterpiece for their carbonated slush delight, GUZZ'L. Enter the world of monsters - an unexpected choice to charm their target audience of kids and teenagers.
Concept - Colour Variations
From Fangs to Fruits: Exploring a Sweeter Side of GUZZ’L.
Concept - POS Hurricane & A-Frames
The GUZZ'L logo redesign meeting was quite the adventure. Monsters were out, age demographics were up for debate, and I had an epiphany: why not let the flavours do the talking? So, I bid farewell to the beloved beasts and turned my attention to the delightful fruits that give GUZZ'L its distinctive flair. Brace yourselves for a logo that's as sweet and vibrant as the drinks themselves!
Concept - Signage
Concept - T-Shirt Mockup
Concept - Logo
Whoever said you can't have it all clearly never had GUZZ'L. When it came to cup designs, I decided to break the mold and offer the client not one, but two tantalizing options. Because, let's be honest, variety is the spice of life, and I’m here to keep things interesting!
Concept - Logo + Cup Design Mockup