Breathtaking views.

Anchored in blue.

The mission was clear: sell these lots by selling a lifestyle. I built a website that highlighted the secluded, upscale neighborhood and its stunning views—a blend of small-town charm and coastal living. Once the site was live, I created a social media calendar with visuals to amplify this vision.

The result? In two weeks, four high-value lots sparked serious interest. In three weeks, two top-tier builders signed on as exclusive partners. Mission halfway accomplished.

Murphy’s Cove - Visual Identity, Logo

Art Director/Graphic Designer, Cora Brown

Instead of going the predictable route with a house logo—obvious and uninspired—I decided to highlight what really makes Murphy’s Cove special: the vibrant lifestyle and character of this coastal gem. Each logo variation showcases the adventurous spirit of coastal living, blending modern typography with classic elements like the soaring osprey—a nod to the owner's original logo and the nearby hiking trail—symbolizing freedom and exploration. The result? A brand identity that perfectly captures the essence of Murphy’s Cove, where coastal elegance meets endless adventure.